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Remotely controlled, movable intelligent media open new doors

Remotely controlled, movable intelligent media open new doors

Timo Tikkanen from Nordisk Film with a digital display branded in the PlayStation colours.

Digital displays are becoming an everyday item. They are used for marketing communication, guide and informative purposes, and industrial needs, to name but a few.

The solutions have features that make it easier to maintain the contents as well as improving the noteworthiness of the message itself, such as  easy movability and the possibility for remote controlling and branding. Interactivity is also a requirement these days.

We present three good reasons why you should find out more about our media pylons:

Remote controllability

The possibility to remotely control your media contents is crucial, particularly when juggling the contents for several displays at once. In addition to allowing you to toggle between the contents of the displays comfortably from your office while enjoying a cup of coffee, remote-controlled media pylons also decrease costs from the manual changing of the contents as campaigns vary.

Remote controllability allows you to edit and time the change of content on the displays, and to turn the display on and off automatically at preset times. This will facilitate the simultaneous launch of a campaign everywhere, or even editing the content during an event.

Movability 

It is essential that digital displays are easy to move around. Moving a display mounted on a wall doesn’t sound like a big deal, but it will tie up resources from installers to the people deciding where it should be mounted next. In worst cases, you may have to call in an electrician.

The media pylon rolls on four wheels, and it is significantly easier to move around to the place where it best serves its purpose. Locks down and let’s go!

Brandability 

The surface of the media pylon is freely brandable on both sides: you can make it into anything, from a giant cookie jar to a mobile phone. A branded pylon will increase the noteworthiness of the message, as well as expanding its context.

Read more about how PlayStation has used the media pylon in its marketing.

Case Playstation

The article was originally published on 21.10.2015 and has been updated on 6.02.2024.